Many local business owners don’t think that social media marketing is a good fit for them. Some think it takes too much time. Others are unsure where to begin. Many who do begin find it difficult to keep it going. But, as social media usage continues to grow globally, wise local business owners recognize that they must incorporate social media into their overall marketing strategy. A great place to start is Facebook. Here are 3 tips for local business use of Facebook.
1. Optimize your profile for search.
If you’re at all familiar with online marketing, you know about optimizing web pages for search. But did you know you can also optimize your social profiles for search?
To optimize your Facebook profile for Google, simply use a relevant keyword or keyword phrase in both your Facebook page name and the short description. Then, because Google also considers the number of likes and how many people are talking about your page, work to earn likes and promote fan engagement.
2. Use a Facebook Bluetooth Beacon.
The Facebook Bluetooth Beacon is a great way to engage customers while they’re at your business. They’ll receive additional information about your business whenever they use Facebook during their visit. They’ll also receive a welcome note, and be encouraged to like your Facebook business page.
3. Run contests to drive engagement.
A Facebook timeline contest is a quick and easy way to improve fan engagement. Just post a status update along with a custom image right on your news feed. Contests typically drive more engagement than a regular post, and the possibilities are only limited by your own creativity. Broad contest categories include:
- Photo contests
To explore the possibilities further, just search Google for facebook contest ideas and you’ll find all the ideas you could ever want. To learn more about running contests on Facebook, check out their help center page. While there, be sure to click on the promotion guidelines link and review that information as well.
By incorporating social media into your overall marketing strategy, you’ll be well ahead of local competitors who still think they don’t have time, don’t know where to begin, or how to keep it going once they do. For more help with your social media marketing, contact us online or call 888-508-8175. You can also find us on Facebook, Twitter, and Google+.